There’s something about opening a cafe that can give a real high for anyone dreaming about starting one.
And if you are one of the lucky ones who already own one, then it’s already your up and running passion.
Sure, it can be a competitive space and there is some good quality already out there. But then, there is no dearth of lovers of great coffee and there is always space for a cafe that has all the makings of a successful venture.
So what are the ingredients that go into not just your coffee and cake, but your cafe too?
#Secret 1. Passion – Love and Live Coffee
Okay, so that is a no-brainer and the number one not-so-secret secret. Passion is one ingredient that is a must to make your coffee, and hence your cafe, a winner.
Behind every successful cafe, there is this entrepreneur who is deeply passionate about coffee and service. If you fit the bill, the rest of your work is just about following your instincts. The end result is a cafe that truly understands coffee and all things related to it.
Otherwise, it is quite possible that the venture turns out to be all head and no heart. Surely, something like food that connects the stomach with the heart needs an emotional thrust as much as any other business requirement.
#Secret 2. Knowledge – Know Your Coffee, Know Your Cafe
This holds true for any industry but it helps to respect the knowledge levels of a hard-core coffee lover about his cuppa. You just have to know your beans inside out!
From being able to differentiate between various coffee flavors to knowing how to best brew them, build on your passion and become an expert. Having an understanding as to what are the snacks that go best with coffee is important too.
#Secret 3. Aesthetics – A Wordless Invitation
Ever took a peek into a cafe and found it inviting enough to walk in? Or turned away because it looked pretty uninspiring?
Any place needs to look good to pull in new business and keep the existing ones motivated to return. The ambiance needs to be in line with your clientele and what your restaurant marketing pitch is. Whether it should be cool and chic or fun and quirky are decisions to be taken after due thought. But it is always important that the place is cozy, comfortable and looks and feels nice.
#Secret 4. Service Counts!
Then it is about how good you make your customers feel. The ambiance apart, the taste and the value for money aspects do matter. But to make them feel special, treat them so.
Great, successful cafes or any other outlets have a track record of warm and friendly staff. Also, the management takes care to listen to their patrons and acknowledge their business. Loyalty programs and inviting offers are good tools to honor them.
#Secret 5. Marketing Means Letting the World Know
So you own a cafe, but how do you let the world know? What marketing ideas should you implement to spread the word about how good your cafe and coffee is? The right restaurant marketing ideas and strategies and the best business procedures all are integral to building a successful cafe.
Never Forget You’re Running a Business
It’s all about making the business side of it click. It’s quite possible that ticking all the above boxes would make a positive impact on making your passion pay.
But paying attention to the business management aspects is critical. Planning your early days and having a growth trajectory should not be ignored. Just how much funds to pump in, pricing decisions and identifying your target market are other key considerations.
At the core of all this is to have one simple silver bullet that hits the bull’s eye like no other. Devote yourself entirely to making the very best coffee in town. If your focus on this is singular, you are halfway there.
Whatever else you do, make the coffee the star, the centerpiece in your café. If you pull out all stops to ensure you pour out the finest coffee into that cup, you will have got your customers remembering the brand like nothing else.